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A tip for Christian ministries: Millennials will give you more money if you encourage them to make a “meaningful” gift rather than a “generous” one.
The Evangelical Council for Financial Accountability (ECFA) surveyed more than 16,500 people who had recently donated to 17 of its member ministries. Researchers studied both millennial givers and those over the age of 35, comparing the differences in order to draw a profile of the millennial Christian giver.
Almost all millennials surveyed by the gave to their church in the past few years (92%). About a third gave to denominational ministries (35%); slightly more gave to secular charities (39%).